The Rock and Awww Campaign

Posted by Gabe on December 20, 2010 under Kids are Heroes | 2 Comments to Read

What do Dustin Hoffman, Evangeline Lilly, Justin Bieber, Alex Rodriguez and Oprah Winfrey all have in common? They are just five of the 120 celebrities we are asking to help us gain worldwide recognition. This has been in our vision from the beginning, and that is to have Kids Are Heroes become a household name someday. For fans of the reality show “Cake Boss”, Buddy Valastro (The Boss) said on a recent episode, “I told my Dad a long time ago I would make ‘Carlo’s Bakery’ a household word, and I did!” So if Buddy can do it, why can’t MaryMargaret? And yes, he is also on the list of celebs we are contacting. It would be awesome if he baked us one of his signature cakes for next Kids Are Heroes Day!

One way or another this is going to happen. Of the 120 celebrities we are contacting, how many of them will actually have the letter get in front of them? Of those, how many will read the letter? Of those, how many will believe in us and take action? That is hard to say and maybe it’s a long shot, but you can’t get a hit if you never go up to bat. Sooner or later our cause is going to land in front of someone who just might be the spark to help us go viral. It’s just a matter of time. Every rejection we get is more motivation for us. We are working day by day towards the tipping point. We are confident it’s going to happen so we come up with these crazy programs knowing that one of them one day will work. Who knows, it just might be this one.

I admit I might have to come up with a new name for our campaign. It’s a spoof on “Shock and Awe”, although clearly it’s a stretch. The ‘Rock’ part comes from our new partnership with GameRaise.com, a new and refreshing way to campaign for donations. You create a customized benefit rock concert and get people to donate to your cause. The ‘Awww’ comes from, well you know, the kids are simply amazing.

We have also beefed up our online press kit and are campaigning to get radio interviews all across the country. Our first new interview is set for next Wednesday on WBTN in Vermont.

Do you like what we are doing? Would you like to see us grow in a big way? Do you have connections that can help us? Or maybe you just have a better name for our campaign. We’d love to hear about it.